Oswald & Sons: Disney Themed Apparel

THEIR RESULTS

Scaled revenue from $9k/month to over $75k/month with a 6x return on ad spend within 3 months.

748% INCREASE IN REVENUE

75% INCREASE IN WEB CONVERSION RATE

686% INCREASE IN ORDERS

6X RETURN ON AD SPEND

1 MONTH BEFORE working with US

after 3 MONTHs WITH YELLOWHISTLE

THEIR STORY

The founder, Jassenia, started this business in 2021 based on her love for Disney. Their apparel is focused towards dedicated Disney lovers who appreciate the unique, deep track design references that feel very modern compared to other Disney apparel brands. They organically grew it to $9k per month, but wanted to find a way to scale it further. She has been a full time art director by trade but really wanted to make this side hustle her full time gig and with the success of the business, she has everything she needs to do so.

OUR STRATEGY

Before working with us, she had only tried running a few boosted posts with no luck. Her main goals was to hit $25k-$50k while in the program, which was accomplished within the first 60 days of working together. The strategy started by focusing on interest audiences specific to their brand in order to help drive quality traffic and gain more data on the pixel. After focusing on their top performing items, we were able to track enough data to create new lookalike audiences that helped to scale horizontally as well as vertically. The main thing that impacted her success was Jassenia’s drive to scale quickly, which allowed them to grow to $75k within the last 30 days!