Jaipur Morni: Indian Fashion Brand

THEIR RESULTS

Scaled revenue from $4k/month to over $27k/month with a 4x return on ad spend within 3 months.

555% INCREASE IN REVENUE

149% INCREASE IN WEB CONVERSION RATE

561% INCREASE IN ORDERS

4X RETURN ON AD SPEND

1 MONTH BEFORE working with US

after 3 MONTHs WITH YELLOWHISTLE

THEIR STORY

In 2019, Jaipur Morni created their Indo-Western brand in their hometown of Jaipur, India. They quickly gained popularity in India for their bold prints, flattering styles, and comfortable cotton material. With their growing domestic success, they began to eye opportunities to bring their unique designs and the beautiful fabrics of Jaipur abroad. Through a collaborative effort, Jaipur Morni USA launched in the US in July 2021. They struggled to hit over $6k per month and remain profitable, so they reached out to YelloWhistle for their help in scaling.

OUR STRATEGY

CEO Florence’s main goal was to hit $15k while in our program, which was accomplished within the first 60 days of working together. She also had a non-monetary goal to buy a horse once she hit over $10k, which she was able to do right away! By not only capturing the specific audience and creative combinations, we focused on their conversion rate optimization, introducing some changes to her product pages, adding a buy now button and introducing a more visual menu using highly effective apps that helped to double their conversion rate. By the third month, they were able to cross the $27k mark and are continuing to scale further.