SUCCESS STORIES
Tiny Turnip: Women’s Sports Apparel
THEIR RESULTS
Scaled from $46.5/month to $69k/month and an increase of orders by 560% in just 2 months.
49% INCREASE IN SALES
56% INCREASE IN ORDERS
153% INCREASE IN CONVERSION RATE
ACHIEVED WITHIN 2 MONTHS
Month before working with us
2nd month after working with Yellowhistle
THEIR STORY
Rachel, the founder of Tiny Turnip, launched her brand in 2003 after noticing a gap in the market: there was virtually no sports-licensed apparel designed specifically for women and children. As an illustrator with close ties to the world of professional athletes, Rachel saw an opportunity to blend artistic design with sports culture in a way no one else was doing.
What began in her home quickly grew. By 2014, Tiny Turnip was collaborating with major sports leagues and teams, becoming a beloved go-to brand for fans who wanted to celebrate their love for the game with style, personality, and family flair.
OUR STRATEGY
When we began working with Tiny Turnip, they already had campaigns running across all three stages of the funnel. Our role was to refine and optimize what was working, eliminate what wasn’t, and test new creative and audiences to unlock scalable growth.
Many of their audiences and ads had been running unchanged for a long time, leading to fatigue and diminishing results. We focused on refreshing their creative strategy, tightening audience segmentation, and optimizing budget allocation to reenergize performance and reach new fans.