SUCCESS STORIES
Glimmers: All-Natural Lip Balm
THEIR RESULTS
Scaled from $400/month to $3.4k/month in just 3 months, with an increase of orders by 737% in just 3 months.
737% INCREASE IN SALES
911% INCREASE IN ORDERS
463% INCREASE IN CONVERSION RATE
ACHIEVED WITHIN 3 MONTHS
Month before working with us
3rd month after working with Yellowhistle
THEIR STORY
Nadia, the founder of Glimmers Lip Balm, launched her business in November 2023 with a big mission, but small sales. In the beginning, her sales mostly came from family and friends, but when those tapered off, she struggled to break into the broader market and reach new customers.
That’s when she joined YelloWhistle in February 2024, looking for a strategy that would finally help her get her brand out there and generate consistent growth.
OUR STRATEGY
Since Glimmers was a brand-new business with little market presence, our first step was to launch a strong Top of Funnel (TOF) campaign to introduce it to a cold audience and build awareness.
We kept TOF as our main focus to drive volume, and as momentum built, we layered in Middle of Funnel (MOF) campaigns to retarget engaged visitors — but TOF remains the heart of our strategy.
In just 3 months, we helped Nadia grow her revenue from $409 to over $3K, while also driving major improvements in Average Order Value (AOV) and conversion rate, both of which saw huge increases.
NEXT GOAL → We’re now focused on maintaining this momentum and helping Nadia hit her first $5K month! 🚀