SUCCESS STORIES
Ophire: Sleek and Colorful Crochet Accesories
THEIR RESULTS
With our strategy, we helped scale Ophire from $24k/month to $45k/month with a 6.8x ROAS
83% REVENUE INCREASE
105% INCREASE IN ORDERS
6.8x ROAS
1 month before working with us
2 months working with yellowhistle
THEIR STORY
Ophire was born in 2020, and it came to life all because of the passion that Ashlie had for high-quality crochet hooks and the art of crocheting. Not surprisingly, she drew in a loyal community, but wanted to grow even more than she already had all on her own!
However, after her initial growth, sales began to plateau as she relied mainly on organic traffic and boosted posts that weren’t converting well.
That is when YelloWhistle came in - with a goal to bring in many new customers, boost sales, and scale the business to its full potential - and that is exactly what happened!
OUR STRATEGY
Ophire Co. came to us with a simple goal: drive more purchases while keeping acquisition costs low. We launched full-funnel Meta campaigns at the start of 2024, structuring each phase to attract, nurture, and convert their ideal customer.
By January alone, the account had already generated 528 purchases from just $3,882 in total spend, resulting in $26,459 in revenue and a blended ROAS of 6.81. The average cost per purchase was just $7.35, signaling strong efficiency from the start.
With a strong account structure and a focus on matching the right messaging to each stage of the customer journey, Ophire Co. was able to scale quickly and profitably.