SUCCESS STORIES
Daddy Butter: Luxury Hair and Skincare
THEIR RESULTS
Scaled revenue from $88k/month to over $260k/month with a 5x return on ad spend within 5 months.
196% REVENUE INCREASE
155% INCREASE IN ORDERS
5X ROAS
ACHIEVED IN 5 MONTHS
1 month before working with us
MONTH 5 WORKING WITH YELLOWHISTLE
THEIR STORY
DaddyButter is a family-rooted brand founded in 2013, inspired by a father's mission to protect his daughters from harmful beauty standards. The company offers all-natural, butter-based hair and skin products designed to nourish and empower, with clean, plant-based ingredients at the core.
They’ve built a strong community of customers and have a solid following. Each product reflects the care that goes into everything they create.
After trying agencies that overpromised and underdelivered, they chose YelloWhistle to scale their business, and in their first month running ads, the ROAS was already 7, and we haven't stopped growing ever since.
OUR STRATEGY
When DaddyButter joined YelloWhistle in November 2024, founder Khalil was looking for more than promises; he wanted real growth. After years of working with agencies that couldn’t deliver, we set out to prove the difference a data-backed strategy can make.
We built a full-funnel Meta Ads strategy designed to meet people where they are — whether they were discovering DaddyButter for the first time or already thinking about making a purchase.
The game plan? Bring in new audiences, re-engage the ones who already showed interest, and help turn warm leads into loyal customers.
We focused on smart audience targeting paired with creative that actually means something — showing real people, real results, and the love behind the brand. That combo helped us guide people through the buying journey in a way that felt natural.
By April 2025, five months into the partnership, we crossed $260K — a 196% increase in monthly revenue. This was a great mark, and the momentum hasn’t slowed down since.
With a clear funnel strategy, performance-driven creatives, and constant optimization, DaddyButter unlocked the momentum they’d been chasing for years.
They didn’t just see results — they finally saw sustainable growth.