Journey Decor: Handcrafted Home Decor

THEIR RESULTS

Scaled revenue from $11k/month to over $150k/month with a 3x return on ad spend.

1,300% INCREASE IN REVENUE

818% INCREASE IN ORDERS

3X RETURN ON AD SPEND

7X BLENDED RETURN ON AD SPEND

1 MONTH BEFORE working with US

Last MONTH WITH YELLOWHISTLE

THEIR STORY

Denette started this business in 2020 with an intention to inspire the everyday mom to create a home they love. She initially found success on Etsy but wanted to drive more traffic and sales to her Shopify site.

She had worked with an agency for FB ads for about a year and never had a positive ROAS so she knew she needed to make a change. It was obvious that the products were working well on Etsy, she just needed to find the right strategies to get the sales to convert just as well, if not better, on Shopify.

OUR STRATEGY

Denette’s main goal for the program was to hit $10k in sales on Shopify, not counting Etsy’s sales. Through utilizing our strategies and approach to ads, she not only exceeded her goal but was able to scale her overall sales to $150k in November, 2023 (online sales alone counting for over $91k of that). The biggest thing that helped increase Journey Decor’s results was positioning their brand to the right audiences. Once they had enough data to utilize lookalike audiences, this gave more avenues towards scaling quickly to take advantage of Q4 sales.