SUCCESS STORIES
Emberglow Gaming:
D&D Accessories
THEIR RESULTS
We helped Magen scale from $50k/month to over $637k/month at an 8x ROAS within three months.
280% REVENUE INCREASE
228% INCREASE IN ORDERS
8X RETURN ON AD SPEND
ACHIEVED IN 3 MONTHS
1st month working with us
3rd month WORKING WITH YELLOWHISTLE
THEIR STORY
Emberglow Gaming was founded by Magen as a passion project rooted in craftsmanship and a deep love for the gaming world. Over nine years, the brand evolved from handcrafted wooden products into a fully in-house manufacturing operation producing premium gaming accessories.
While wholesale performed well, online revenue wasn’t yet the brand’s main growth driver, and scaling DTC consistently was the next big goal.
OUR STRATEGY
We restructured Emberglow Gaming’s paid ads strategy by moving away from broad targeting and leaning fully into hyper-specific gaming audiences.
Campaigns were segmented by niche communities like Dungeons & Dragons, Magic: The Gathering, Pathfinder, and other fandoms. Each audience was paired with UGC from real creators and copywritten in true RPG language — insider, nerdy, and community-driven.
By speaking to the gaming community instead of marketing it, ads became more relevant, scalable, and profitable. Turning Emberglow Gaming into a true direct-to-consumer powerhouse.