SUCCESS STORIES
Amplify Planner: Personal Planners
THEIR RESULTS
With our strategy, we helped scale Amplify Planner from $8k/month to over $21k/month at 3.56x ROAS the same month when we started working with them.
140% REVENUE INCREASE
129% INCREASE IN ORDERS
63% INCREASE IN CONVERSION RATE
3.56x ROAS
1 month before working with us
within 1 month WORKING WITH YELLOWHISTLE
THEIR STORY
Amplify Planner was launched as a passion project to help busy women organize their lives with intention and flexibility. Starting with a single undated daily planner, she steadily grew a loyal community that loved the brand's functional design and quality.
Despite organic traction and strong word-of-mouth, her sales started to plateau as competition increased. She relied heavily on email and repeat customers but hadn’t scaled paid ads in a meaningful way—until she partnered with YelloWhistle in order to break through to the next level!
OUR STRATEGY
We kicked off by restructuring their entire paid social strategy, focusing on cold conversion campaigns using lookalike audiences from email lists, website visitors, and engaged Instagram followers! In terms of creatives, together, we leaned into UGC-style content and demo videos that showcased how the planner works in real life, emphasizing how it fits into anyone’s daily routine, easily.
Within the first month, we saw impressive results: strong ROAS, solid conversion rates (2.9%), and a jump in AOV from bundling offers. With over $4.2K in new revenue driven and email contributing another $8K+, the focus was scaling Amplify Planner to $15K+ months and beyond!