AEMBR: Luxury Candle Company

THEIR RESULTS

Scaled revenue from $28k/month to over $79k/month with a 3x return on ad spend within 2 months.

180% INCREASE IN REVENUE

115% INCREASE IN ORDERS

3X RETURN ON AD SPEND

10X BLENDED RETURN ON AD SPEND

1 MONTH BEFORE working with US

after 2 MONTHs WITH YELLOWHISTLE

THEIR STORY

Kristina, a board-certified Anesthesiologist, started their company in 2022 and set herself on a path to create clean, non-toxic candles that would not cause headaches or trigger asthma. Their luxury candles and wax melts are crafted using only the finest ingredients, with zero phthalates, parabens, carcinogens or mutagens. They started making everything in her kitchen and within 5 months, scaled so quickly that they had to move into a 1600 sq ft warehouse. Nearly 10,000 candles later, they have been consistently selling out organically, but needed a way to have a systematic approach to scale using paid ads.

OUR STRATEGY

AEMBR was able to scale organically to $30k per month, but had issues scaling beyond that. After starting with YelloWhistle, we quickly identified the winning creative and audiences to help get them prepped for Black Friday sales. Once we hit November, they were able to utilize the holiday promotions to reach over $79k within the month while building up the data that could provide long lasting results. One of the main factors of their success was their ability to create consistent new content to test, allowing more opportunity to find the best converting variables and scale quickly to their goals.