SUCCESS STORIES
Jojo Mama:
Stylish Boutique for Moms and Littles
80% REVENUE INCREASE
78% INCREASE IN ORDERS
5X RETURN ON AD SPEND
THEIR RESULTS
We helped scale Jojo Mama’s revenue from $247K/month to $446K/month and a 5x Return On Ad Spend in just 6 Months
1 month before working with us
MONTH 6 WORKING WITH YELLOWHISTLE
Their Story
Jojo Mommy is a children’s boutique offering timeless, classic clothing, accessories, and gifts for everyday moments and special occasions. Designed as a one-stop shop for mothers, the brand curates tasteful collections that make dressing children simple, cohesive, and beautiful — whether shopping online or in-store.
Carrying beloved children’s brands such as Little English, Bella Bliss, Pixie Lily, James & Lottie, and Magnolia Baby, Jojo Mommy also offers shoes, toys, backpacks, lunch boxes, and personalized monogram options. With both an online presence and a physical retail store, Jojo Mommy blends tradition, quality, and thoughtful styling to help families create lasting memories.
Our Strategy
When Jojo Mommy partnered with YelloWhistle, the goal was to scale online revenue through Meta Ads while preserving the brand’s timeless, curated identity. The focus wasn’t just on driving traffic; it was on building consistent, profitable growth through the right audiences and the right messaging.
Introduce the brand to new, high-quality audiences, re-engage warm shoppers with curated collections, and convert high-intent users through dynamic retargeting.
At the top of the funnel, we focused on 1% LAL built from customer lists and Instagram engagers, along with competitor targeting, to attract mothers already aligned with Jojo Mommy’s aesthetic and product offering. In the middle of the funnel, we nurtured warm traffic by retargeting recent social engagers with collection-focused creatives, reinforcing brand trust and driving deeper product discovery.
At the bottom of the funnel, we captured demand using Viewed and Added-to-Cart audiences paired with Dynamic Product Ads, highlighting new arrivals and best-selling children’s brands to convert shoppers at peak intent.
With a clear funnel strategy, curated creatives, and continuous optimization, Jojo Mommy scaled profitably while maintaining its premium, classic brand positioning.
This wasn’t just about increasing revenue. It was about building a paid media system designed to convert and scale. They didn’t just grow Meta revenue. They built momentum.