SUCCESS STORIES
By Rachel Nevarez:
Expressive Alternative Clothing Brand
679% INCREASE IN REVENUE
726% INCREASE IN ORDERS
4.13X RETURN ON AD SPEND
THEIR RESULTS
We helped scale Rachel’s revenue from $3.3k/month to over $26k/month with a 3x return on ad spend within 3 months.
1 month before working with us
MONTH 3 WORKING WITH YELLOWHISTLE
THEIR STORY
By Rachel Nevarez was founded as a passion-driven brand rooted in identity, self-expression, and lived experience. What began as Rachel sharing styling advice and confidence-building content organically grew into a community of over 250K women who saw themselves in her journey, from alt teen to professional mom.
After years in the fashion industry and struggling to find clothing that fit both her body and identity, Rachel launched her own line to fill the gap: elevated, wearable alternative fashion for grown women.
While the brand saw early success with strong organic sales and a loyal audience, paid acquisition had never been explored, and scaling consistent, predictable revenue was the next step.
OUR STRATEGY
The month before running ads, Rachel was generating just $3.3K in revenue, relying entirely on organic content and her highly engaged audience. She had never tested paid acquisition before, and growth depended on her constant posting.
As soon as we launched her first campaigns, we focused on turning her top-performing organic content into ads, pairing her viral styling videos and best-selling products with highly relevant audiences across alt fashion, music, and lifestyle. Within the first few days, purchases started rolling in from cold traffic, immediately validating the strategy.
From there, we kept the approach simple and scalable, doubling down on what was already working and introducing retargeting as data came in to capture engaged users and site visitors.
Within 90 days, Rachel scaled from $3.3K to over $26K/month, successfully transitioning from a purely organic brand into a paid-driven growth engine, creating a clear foundation to continue scaling.