Modest Women’s Clothing Boutique

THEIR RESULTS

We came alongside this fashion brand to help scale their annual sales from $356,356.27 in 2020 to $1,080,335.38 in 2021. We’re still celebrating over them hitting their first 7-figure year in business!

203% INCREASE IN SALES

120% INCREASE IN ORDERS

159% INCREASE IN TRAFFIC

37% INCREASE IN AVERAGE ORDER VALUE

Annual Sales in 2020

Annual Sales in 2021

THEIR STORY

Aimee, the founder and CEO, opened her clothing boutique in 2017 with a love for fashion and a desire to help women feel beautiful, no matter what size. She was able to utilize organic posting on Facebook and Instagram to grow her store initially to $20k per month in revenue all on her own. But, as a mom to four little ones, she quickly realized that managing everything and wearing all hats wasn’t sustainable. She needed help to take her business to the next level and that’s where we came in!

OUR STRATEGY

By rapid-fire testing audiences and ad format variations, we were able to see which combinations were the most profitable for Aimee’s shop. Once we had this data, we continued to optimize for the highest performers, combining the data with fresh and relevant creative. This, in addition to multiple time-based retargeting stacks and manual bidding strategies, allowed for a 203% increase in sales from 2020 to 2021!